2005 PNM ENTREPRENEURIAL AWARD WINNERS
Agnes Chavez, owner of Logic Dream Productions, Inc.
in Taos, received Entrepreneur of the Year. Chavez combined her
passion for language and art to create a multi-sensory Spanish
curriculum teaching academic and social language skills to children
in Preschool through Grade 5. Called SUBE from the Spanish verb
subir – meaning to rise to the next level, Chavez has sold
more than 500 SUBE kits to school districts throughout New Mexico.
She has also created a web-based program, called SubeConnects,
which allows school children from the U.S. and abroad to develop
pen pal relationships via live video. In 2004, Chavez’s entrepreneurial
spirit was recognized nationally when she was named one of ten
winners of the Anna Maria Arias Memorial Business Awards sponsored
by LATINAStyle Magazine and Wells Fargo Bank.
Alberta Chappell, owner of Bernina Sewing Center of Four Corners,
Inc. in Farmington, was named Emerging Entrepreneur
of the Year.
Chappell opened Bernina Sewing Center of Four Corners, Inc. in
2003. Growth in sales revenues have exceeded projections; 2003
revenues totaled $106,000 and in 2004 they grew to an impressive
$503,000. Chappell has helped to revitalize sewing in the Four
Corners area. Alberta’s impressive business “emergence” led
Bernina of America to honor her with its prestigious “Rookie
of the Year Award” in 2004.
Saul and Loriann Ordoñez, owners of Valley Dairy Products
in Dexter, earned the Rural Entrepreneurs
of the Year award. Saul
Ordoñez immigrated to the United States as a teenager from
Chihuahua, Mexico. After ten years of working in the dairy industry,
he opened his own business, Valley Dairy Products, providing chemicals
that dairy owners use to clean and sanitize their milking equipment.
Loriann Ordoñez, is a strong partner in the business, and
handles the bookkeeping and record keeping. In July 2004, the business
had grown to the point where they hired one employee.
Nancy Denker, owner of Focus Ink. in Albuquerque, received the
Pioneer Award. Denker started Focus Ink as a home-based business
in 1989; today, out of her 3,000 square foot facility, Nancy has
created a diverse print shop in a traditionally male-dominated
field, in the most prolific private industry in New Mexico. Focus
Ink prints EVERYTHING from “walnuts to signs.” After
14 years of struggle, Focus Ink experienced a 4-four-fold increase
in revenues over the past two years, evidence to the fact that
persistence, flexibility, quality and service matter.
Sandra Ford, owner of To Die for Fudge in Albuquerque, earned
the Rising Star Award. Ford garnered the secret fudge recipe that
has made her business a success from a woman named Bertha Davis
in Atlanta, who dabbed her fudge on the lips of crack babies to
calm them. Despite Ford’s repeated requests, Davis did not
share the recipe until Ford’s son was killed in a car accident.
Ford’s business, To Die for Fudge, was born five years later
as a tribute to Davis, who also passed away. Today, Ford is the
talk of the dessert world, counting Oprah Winfrey among her fans.
Jackie Gonzales, owner of Ruby Shoesday in Albuquerque, received
the Leadership Award. As the owner of a shoe, handbag and clothing
boutique on Gold Street, Gonzalez has built an impressive local
and regional clientele within a few short years. Gonzales received
the Leadership Award in recognition of her enthusiasm and dedication
in promoting the revitalization of downtown Albuquerque. She showed
great courage and faith as one of the first people to venture downtown
with a new retail business several years ago and advises other
women who have since become successful business owners.
Marie Longserre, President and CEO of the Santa Fe Business Incubator,
received Entrepreneurial Advocate of the Year. Under her leadership
and direction, SFBI has grown to a 30,000 square foot facility,
housing a broad range of light manufacturing, technology and service
firms. A tireless advocate for service provision to start-up companies,
Longserre has been a champion for business incubators in New Mexico.
Her leadership and vision are clearly one reason why SFBI was honored
with the “John J. Gunther Award for Best Practices” from
the U.S. Department of Housing and Urban Development.
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