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News Release
March 15, 2005
First Topic in PNM Small Business Series:
Targeted Direct Mail
Albuquerque: PNM this spring will host a series of
free workshops designed to help New Mexico's small businesses
succeed. The first workshop, "Targeted Direct Mail,"
will take place Tuesday, March 29. Small-business owners and
operators throughout the state are invited to attend in person
or via a live webcast on PNM.com.
Mike Naples, direct marketing specialist with the U.S. Postal
Service (USPS), will lead the seminar and discuss why direct
mail works and what kind of direct-mail campaigns are most
effective. Naples will also discuss market segmentation and
the importance of tailoring messages to a targeted audience.
He will also introduce attendees to the USPS ROI Calculator,
a free tool that can determine the effectiveness of a potential
direct-mail campaign in five minutes or less.
- Workshop: Targeted Direct Mail
- When: Tuesday, March 29, 7:30-9:30 a.m.
- Where: Alvarado Conference Center at PNM
- Fifth Street and Silver Avenue, S.W.
- Downtown Albuquerque
- Continental breakfast will be served
- Free parking will be available at Third Street and
Coal Avenue
The workshop will be webcast live over the Internet at PNM.com.
To access the workshop online, visitors should to go PNM.com
at least 10 minutes before the event begins and click "Small
Business Workshop – March 29." A high-speed or
broadband Internet connection is recommended.
Additional resources for small businesses, including information
on finance, human resources and business planning, is available
at PNM.com/mybusiness.
Upcoming workshops
- "No Cost Marketing Tools," April 19
- "Affordable Advertising," May 17
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